How might we sautee…
a compelling yet consumable site about Soostone’s AI Solutions to attract new business partnerships.
Ingredients
Stakeholders
The CEO of Soostone who frequently interfaces with potential clients
Users who either advocate or make decisions on partnerships with companies like Soostone
Team
The team for this project included a branding guru, a UX/UI designer (me, early on), and a project manager
Deliverables
A new brand identity for Soostone to bring them up to speed and competitive in the market of AI Solutions
A new website and digital experience
Role:
Lead UX/UI Designer
I served as the lead UX/UI Designer for the Soostone website. I worked in tandem with the Brand Designer to inject the rebranding elements into their new website.
Research, research, research
I began the UX process with stakeholder interviews to internalize the folks who would be visiting Soostone’s website for business opportunities, and then crafted personas and user journeys.
Then, I crafted the Information Architecture of the website, and created wireframes to map out the site.
Blueprints to Refined Design
From the schematics and wires I crafted, the branding guru and I tag-teamed and Emeril Lagasse style added the “bam” to the site.
